Explorium Event-Triggered Outreach

Automatically identify product launches, enrich company & prospect data, and generate fully personalized outbound emails using Explorium MCP and LLM agents.

This n8n and agent-based workflow automates outbound prospecting by monitoring Explorium event data (e.g. product launches), researching companies, identifying key contacts, and generating tailored sales emails leveraging the Explorium MCP server.

Workflow Overview

Node 1: Webhook Trigger

Purpose: Listens for real-time product launch events pushed from Explorium’s webhook system.

How it works:

• Explorium sends HTTP POST requests containing event data.
• The webhook payload includes company name, business ID, domain, product name, and event type.

Node 2: Company Research Agent

Agent Type: Tools Agent

Purpose: Enrich company data after an event occurs.

How it works:

• Uses Explorium MCP via the MCP Client tool to gather additional company data.
• Uses Anthropic Claude (Chat Model) to process and interpret company information for downstream personalization.

Node 3: Employee Data Retrieval

Purpose: Retrieve prospect-level data for targeting.

How it works:

• Uses HTTP Request node to call Explorium's fetch_prospects endpoint.
• Filters prospects by:
  • Company business_id
  • Departments: Product, R&D
  • Seniority levels: owner, cxo, vp, director, senior, manager, partner
• Limits results to top 5 relevant employees.
• Code nodes handle:
  • Filtering logic
  • Cleaning API response
  • Formatting data for downstream agents

Node 4: Conditional Branch: Prospect Data Check

Purpose: Checks whether prospect data was successfully retrieved.

Logic:

• If prospects found → personalized emails per person.
• If no prospects → fallback to company-level general email.

Node 5A: Email Writer #1 (No Prospect Data)

Agent Type: Tools Agent

Purpose: Write generic outbound email using only company-level research and event info.

Powered by: Anthropic Chat Model

Node 5B: Loop Over Prospects → Email Writer #2 (Personalized)

Agent Type: Tools Agent

Purpose: Write highly personalized email for each identified employee.

How it works:

• Loops through each individual prospect.
• Passes company research + employee data to LLM agent.
• Generates customized emails referencing:
  • Prospect's title & department
  • Product launch
  • Role-relevant Explorium value proposition

Node 6: Slack Notifications

Purpose: Posts completed emails to internal Slack channel for review or testing before final deployment.

Future State: Can be swapped with an email sequencing platform in production.

Setup Requirements

Explorium API Access

• MCP Client credentials for company enrichment and prospect fetching.
• Registered webhook for event listening.

n8n Configuration

• Secure environment variables for API keys & webhook secret.
• Code nodes configured for JSON transformation, filtering & signature validation.

Customization Options

Personalization Logic

• Update LLM prompt instructions to reflect ICP priorities.
• Modify email templates based on role, department, or tenure logic.
• Adjust fallback behavior when prospect data is unavailable.

API Request Tuning

• Adjust page_size for number of prospects retrieved.
• Fine-tune seniority and department filters to match evolving targeting.

Future Expansion

• Swap Slack notifications for outbound email automation.
• Integrate call task assignment directly into CRM.
• Introduce engagement scoring feedback loop (opens, clicks, replies).

Troubleshooting Tips

• Validate webhook signature matching to prevent unauthorized requests.
• Ensure correct business_id is passed to prospect fetching endpoint.
• Confirm business enrichment returns sufficient data for company researcher agents.
• Review agent LLM responses for correct output structure and parsing consistency.